Welcome to Awe Pawsome
Celebrating the extraordinary bond between dogs and the people who love them.
Happier Dogs. Stronger Bonds. Better Lives.
Every dog has a story. Every story matters. Every bond deserves to be celebrated.
Awe Pawsome Star
Each week we celebrate one unforgettable dog and the story behind the bond they share with their people.
Nominate Your DogTail Wags
Tail Wags is where our community comes to life. Your dog's photo, personality and story can become part of the Awe Pawsome family.
The Library
Practical guidance for every stage of life with a dog — from the first night home to training, everyday care, breed research and the senior years.
First nights, settling in, toilet routines, socialisation, sleep, chewing and building confidence.
Start with calm routines, safe exploration and short positive learning sessions. Build good habits around handling, recall, alone-time and household boundaries while keeping exercise appropriate for a growing dog.
Everyday care covering food, grooming, teeth, nails, ears, coat, enrichment and home routines.
Good care is built around the individual dog: appropriate nutrition, fresh water, regular grooming, preventive veterinary care, comfortable rest, daily enrichment and noticing changes in behaviour or appetite early.
Reward-based guidance for recall, leads, manners, confidence and better communication.
Keep sessions short, clear and achievable. Reward behaviours you want repeated, practise in gradually more distracting places and use management to prevent unwanted habits while new skills are developing.
Everyday wellbeing, body condition, exercise, preventive care and recognising when something changes.
Know what is normal for your dog. Changes in movement, breathing, appetite, thirst, toileting, skin, sleep or behaviour can be useful signals to discuss with a veterinarian. Emergency or persistent symptoms need professional veterinary assessment.
Explore 50 breeds, their typical personalities, exercise, grooming, family life and lifestyle fit.
Comfort, mobility, changing routines, enrichment and making the later years count.
Older dogs may benefit from easier access to beds and favourite places, gentle age-appropriate activity, predictable routines and closer attention to mobility, senses, weight and comfort. Regular veterinary reviews become increasingly important.
Interactive Decision Tools
A few simple questions can help narrow the field. Your results suggest three breeds from our 50-breed library whose typical needs align with your answers. Every dog is an individual, so use this as a starting point for deeper research.
Answer six quick questions about your home, routine and preferences.
Your Matches
Breed Library
Browse the library or search by breed name. Profiles summarise common breed traits; individual dogs can vary considerably.
Knowledge Hub Tool
Estimate a healthy adult dog's daily energy starting point, then convert that estimate into a food quantity using the energy value printed on the food packaging.
Your Estimate
The result will appear here.
Important: This is a general starting estimate for healthy adult dogs, not veterinary or nutritional advice. Pregnancy, lactation, growth, illness, weight-loss plans and some working/sporting dogs require individual professional guidance. Monitor body condition and adjust intake with your veterinarian or qualified veterinary nutrition professional.
Hero Dogs
Military dogs, police dogs, guide dogs, therapy dogs, rescue dogs, assistance dogs and everyday heroes deserve a place in the Awe Pawsome story.
Explore Hero Dogs
Rainbow Bridge
A peaceful place to honour the dogs who changed our lives and remain forever in our hearts.
Remember a Friend
Celebrate the moments that matter
Printable planners, journals, greeting cards, Rainbow Bridge keepsakes, condolence cards and future Tail Wags eBooks.
Join Our Pack
Share Your Tail Wag
Send us your dog's photo and story for a chance to appear in Tail Wags, Awe Pawsome Star, community galleries, social features and future story collections.
Submit by Email